How To Sell Anything to Your Customers In Thirty Seconds

25 Ways to Make Your First ecommerce sale

  1. Get Your Customer’s Attention. …
  2. Describe Your Customer’s World. …
  3. Introduce Your Product. …
  4. Testimonials. …
  5. Benefits of Using Your Product or Service. …
  6. Your Irresistible Offer. …
  7. Tell Your Customer How Inexpensive Your Product Is. …
  8. Add Scarcity.

How to Effectively Sell Your Product or Service

  1. Know your product. …
  2. Explain your offering in a sentence. …
  3. Know your prospect. …
  4. Know what message your prospect is ready to receive. …
  5. Set your sales presentation goal. …
  6. Dress for success.

Top 8 tips to help you attract more customers.

  1. Offer new customers discounts and promotions. …
  2. Ask for referrals. …
  3. Recontact old customers. …
  4. Network. …
  5. Update your website. …
  6. Partner with complementary businesses. …
  7. Promote your expertise. …
  8. Take advantage of online ratings and review sites.

Here are 20 key things you need to consider to sell products  faster online…

  1. Make sure every product has its own page.
  2. Feature a unique description of each product you sell- do not cut and paste the manufacturers copy.
  3. User reviews will not only give you more unique content for this product but will help to push other people over the buying tipping point.
  4. Use a simple shopping cart system. The more pages and clicks between clicking “add to cart” and completing payment, the more opportunities people will have to abandon their cart.
  5. Three weeks after the transaction – email your customer and ask them to leave a review of the product they just bought (feedback loop, see above).
  6. Give an incentive to your clients to leave reviews of products on your website with a giveaway e.g. Win a $200 voucher for the best review this month.
  7. Use Crazy Egg analytics to monitor how people consume your sales pages: how far do they scroll down, what are they clicking on, etc.
  8. Produce product tour or product review videos – these will help drive up the conversion rate as they allow people to really see the product.
  9. If you are out of stock – offer to take customer details and call them back when you have stock available.
  10. Make sure your website is fast.  For every second it takes your page to load – you have just lost an impatient customer (aim for 3 seconds – 6 or more seconds is too slow).  You can monitor your site speed through Google Analytics.
  11. Monitor what people are searching for on your website – you might find demand for products you don’t (yet) carry or you may find that people are misspelling certain product names to help you sell more online.
  12. Make sure you have a blog where you talk about your product range, discounts and offers and exciting new products that you will be stocking soon.
  13. If you only take PayPal as a payment, ensure that you test the design of your checkout page, do you look trustworthy?
  14. Offer a money back guarantee.
  15. Make sure people know who they are buying from. Add your street address to the footer and your sales phone number in the top right corner of each page.
  16. Looking for a budget shopping cart engine that has a lot of bells and whistles? Consider using Shopify.com platform.  This Canadian company continues to innovate their shopping platform letting you concentrate on providing the best products and customer service. Giving you flexibility and lots of options to help you sell more products online.
  17. Check Twitter – are people complaining, praising or looking for your products?  Engage with them…
  18. Split test your Product page; if you send 50% of tomorrows traffic to the page with a red “add to cart” button and 50% to the same page with a green “add to cart” button – which page sells more products?
  19. A lot of customers will come to your site each day, look at a product, add it to their cart and then not check out.  Look at adding tracking codes to your website to monitor which products sat dormant in carts and create a reason to push people to buy, like reducing the price by just 5%.
  20. When using Google AdWords to drive customers to your product page, do not just have a single version of the advert.  Instead make 5, 10 or even 50 versions of the same advert and track which one drives sales the most and then turn off the adverts that do not perform as well.
  21. Facebook advertising is really good a driving people to your Facebook page but not so good at driving customers to make a purchase.  If you still want to use it, make sure your adverts are targeted to only people of the right demographic.   Always make sure to include an image as part of any Facebook advert:  Facebook ads featuring a smiling women’s face convert the best.

Finally..

What is the 7 P’s of marketing?

These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you’re on track and achieving the maximum results possible for you in today’s marketplace.

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